Shot this ad a few months back. It was a fun and challenging project to work on. It was important to the client and agency that we achieved everything “in camera” as opposed to shooting this as a much smaller set and digitally placing and sizing the cups to scale (which I respected and was up for the challenge)
This meant working on a 30ft x 45ft canvas, renting and operating ourselves (2) cherry picker booms, and hanging the camera 35ft in the air.
A few challenges may have included:
1. Had to get over my fear of heights.
2. Had to be taught within minutes how to properly and safely operate the machinery.
3. The cups and straws had to be a perfect proportions to the lyrics, music lines, etc…
Here is a “making of” video which I shot all the stop motion for, along with the final artwork that was up for a little while a few places around NYC.
While literally on my way to Hong Kong and India for personal work I received an email for a travel assignment in South America. By the time I read the email I was on a layover in San Francisco… So the next day I jump back on a plane towards the east coast, and by late evening I found myself in the mountains somewhere South America.
A nice write up on a pro-bono project I worked on last year while traveling through Nepal. I had the opportunity to photography the children of an orphanage right outside of Kathmandu for Kids of Kathmandu.
And you can see the entire post HERE.
A few weeks ago, Popular Photography had asked to interview myself (as well as a few other photographers) on my travel photography experiences. Was more then happy to share whatever insight I could contribute to the article. You can click on it to see it larger.
Just found out that a story I shot for Parents magazine won an SPD Merit Award!
Awesome job by Photo Editor, Sarah Sebastiano and the always talented Prop stylist, Jen Everett for a great team effort.