Years ago, with a few days in Bangkok I started a personal project on Muay Thai Kickboxers. Recently, I revisited that project and decided thatI needed to photograph more. So I contacted a bunch of Muay Thai training camps in Bangkok, booked a ticket, and off I went. One place I showed up (after contacting and confirming via email) and absolutely no one spoke English or really knew what I was doing there. I just smiled and took my camera out and we were all good. At one point all the fighters training jumped in a pickup truck, not knowing what was happening, I figured “fuck it” and just hopped along for the ride.
Just go with it. More images here.
And this is what happens when you’re not sure whats going on and you jump in a pickup truck with Muay Thai fighters.
A few days in Ecuador for Conde Nast Traveler, August 2013
And more images here.
You can see the whole gallery for India here.
Shot this ad a few months back. It was a fun and challenging project to work on. It was important to the client and agency that we achieved everything “in camera” as opposed to shooting this as a much smaller set and digitally placing and sizing the cups to scale (which I respected and was up for the challenge)
This meant working on a 30ft x 45ft canvas, renting and operating ourselves (2) cherry picker booms, and hanging the camera 35ft in the air.
A few challenges may have included:
1. Had to get over my fear of heights.
2. Had to be taught within minutes how to properly and safely operate the machinery.
3. The cups and straws had to be a perfect proportions to the lyrics, music lines, etc…
Here is a “making of” video which I shot all the stop motion for, along with the final artwork that was up for a little while a few places around NYC.
Notes of Happiness by Brian Pineda for Ogilvy and Coca-Cola from Big Leo on Vimeo.
Creative Director: CORINA FALUSI / Art Director: LUCAS CAMARGO / Art Buyer: JESSICA FIORE / Props Stylist : JEN EVERETT